Integrated Marketing Communication Plan Example

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Integrated Marketing Communications - Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force to achieve strategic objectives.

Marketing communications planning framework - The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the inadequacies of other frameworks.

Marketing plan - A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line.

Single Integrated Operational Plan - Single Integrated Operational Plan (or SIOP) is a blueprint that tells how American nuclear weapons would be used in the event of war. At a NATO level an agreement to use nuclear weapons envisages the United Kingdom participating in the SIOP (see below).

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