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Good To Great: Why Some Companies Make the Leap and Others Don't

Good To Great: Why Some Companies Make the Leap internet marketing and advertising company and Others Don't The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time internet marketing and advertising company and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity internet marketing and advertising company and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins internet marketing and advertising company and his research team identified a set of elite companies that made the leap to great results internet marketing and advertising company and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, internet marketing and advertising company and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data internet marketing and advertising company and thousands of pages of interviews, Collins internet marketing and advertising company and his crew discovered the key determinants of greatness—why some companies make the leap internet marketing and advertising company and others don't. The Findings The findings of the Good to Great study will surprise many readers internet marketing and advertising company and shed light on virtually every area of management strategy internet marketing and advertising company and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel internet marketing and advertising company and the Doom Loop: Those who launch radical change programs internet marketing and advertising company and wrenching restructurings will almost certainly fail to make the leap. "Some of the key concepts discerned in the study," comments Jim Collins, "fly in the face of our modern business culture internet marketing and advertising company and will, quite frankly, upset some people." Perhaps, but who can afford to ignore these findings? Please note: This product is only available for online purchase
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Dover Ornamental Scrolls and Cartouches: CD-ROM and Book Ornamental Scrolls and Cartouches: CD-ROM and Book ISBN: 0486996514

In 1923 the Syracuse Ornamental Company of New York advertised its fiber wood carvings, moldings, internet marketing and advertising company and furniture trimmings to the trade in an elegantly illustrated catalog. This CD-Rom internet marketing and advertising company and book set presents the finest selection of plates from that now rare publication. The book includes a CD-ROM containing 538 high-quality, permission-free designs scanned at 600 dpi internet marketing and advertising company and saved in six different formats (TIFF, PICT, EPS, BMP, as well as Internet-ready JPEG internet marketing and advertising company and GIF). System Requirements: Windows 95, 98, ME, NT, 2000, XP ORMacintosh, all versions; CD-ROM drive. Book specifications: paperback, 48 pgs., 8 1/4 in. x 11 in. Publisher: Dover, 2005.
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