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Product requirements document - A product requirements document (PRD) is used in product marketing to plan and execute new products. A PRD is often created after a marketing requirements document (MRD) has been written and been given approval by management.

New product development - In business and engineering, new product development is the complete process of bringing a new product to market. There are two parallel aspects to this process : one involves product engineering ; the other marketing analysis.

Marketing plan - A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line.

Product-Market Growth Matrix - The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The matrix allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or new markets – there are four possible product/market combinations.

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" The twin forces of market globalization and fragmentation pose a formidable challenge for the international marketing executive--how to reap the benefits of a global level while still marketing locally.--Susan Douglas, New York University Stern School of BusinessWhy markets are becoming more local, not more global The real reasons international companies struggle away from homeAn intelligent framework for assessing and entering foreign marketsHow to localize the decisions that matter most--cost-effectivelyOrganization, distribution, and partnerships in the winning global enterpriseEssential reading for every manager, marketer, and executive who competes internationally Manage global, market local. The authors successfully knit these concepts together into an effective and readable continuum that provides usable insight and tools that anyone in a product development process, when products and markets aren't yet definedMake appropriate use of both qualitative and quantitative toolsConnect strategic planning and brand positioning. It is the highest level of managerial activity, usually performed by the company's Chief Executive Officer (CEO) and executive team. Why do so many of even the best companies underperform in international markets? To see how strategic management relates to other forms

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